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Benefit Cosmetics: Enhance Your Look with They’re Real! Mascara

Enhance your look with Benefit Cosmetics’ iconic They’re Real! Mascara. This mascara is a game-changer, delivering length, volume, and definition to your lashes like no other. Benefit Cosmetics, known for their innovative and high-quality beauty products, has created a mascara that truly lives up to its name. With its specially designed brush and long-lasting formula, They’re Real! Mascara will give you the lashes you’ve always dreamed of. Say goodbye to clumps and smudges, and hello to stunning, fluttery lashes that will make heads turn. Whether you’re going for a natural everyday look or a bold, dramatic effect, Benefit Cosmetics’ They’re Real! Mascara is your ultimate go-to. Elevate your eye makeup game and let your lashes do the talking with this must-have mascara.


Welcome to this comprehensive article on Benefit Cosmetics‘ They’re Real! Mascara. This beloved mascara has gained popularity for its ability to enhance and define your lashes, giving you a bold and dramatic look. In this article, we will delve into the history and brand philosophy of Benefit Cosmetics, explore the features and benefits of They’re Real! Mascara, and provide you with application tips and customer reviews. Whether you’re a makeup enthusiast or someone looking to enhance their natural beauty, this article will guide you through the world of They’re Real! Mascara.

About Benefit Cosmetics


Benefit Cosmetics was founded in 1976 by twin sisters Jean and Jane Ford. Starting as a small beauty boutique in San Francisco, the brand quickly gained recognition for its quirky packaging and innovative products. Today, Benefit Cosmetics is a globally renowned beauty brand, offering a wide range of cosmetics and skincare products.

Brand Philosophy

Benefit Cosmetics believes in the power of laughter, friendship, and the importance of empowering women. Their mission is to provide products that are fun, easy to use, and deliver exceptional results. The brand values inclusivity and diversity, striving to create beauty products that cater to people of all ages, ethnicities, and skin types.

Product Range

Benefit Cosmetics offers an extensive range of cosmetics, including complexion products, eyebrow enhancers, blushes, lipsticks, and more. Their products are known for their quality and innovative formulas, ensuring that customers achieve their desired look effortlessly.

Benefit Cosmetics: Enhance Your Look with Theyre Real! Mascara

They’re Real! Mascara: Overview


They’re Real! Mascara is known for its unique features that set it apart from other mascaras in the market. Its specially designed brush has bristles that lengthen, separate, and curl your lashes while also providing exceptional volume. The mascara’s formula is long-lasting and water-resistant, ensuring that your lashes stay in place throughout the day.


The benefits of They’re Real! Mascara are numerous. Firstly, it adds length and volume to your lashes, instantly giving you a more dramatic and eye-catching look. The mascara’s smudge-proof formula prevents any unsightly smears or smudges, allowing you to confidently wear it all day. Additionally, its water-resistant properties make it suitable for all weather conditions, ensuring that your lashes stay intact even on humid or rainy days.


They’re Real! Mascara is available in multiple shades to cater to different preferences and eye colors. Whether you prefer a classic black for a bold look or a brown shade for a more natural appearance, Benefit Cosmetics has you covered.

Achieve Bold and Dramatic Lashes


One of the standout features of They’re Real! Mascara is its ability to lengthen your lashes. The specially designed brush and formula work together to coat each lash from root to tip, creating the illusion of longer and more defined lashes. With just a few swipes of the mascara wand, you can achieve the look of luxurious, fluttery lashes.


In addition to lengthening, They’re Real! Mascara also provides impressive volume to your lashes. The unique brush bristles capture and coat each lash, adding thickness and fullness. Say goodbye to thin and lackluster lashes – with They’re Real! Mascara, you can achieve bold and voluminous lashes that make a statement.


If you desire beautifully curled lashes, They’re Real! Mascara can help you achieve that too. The mascara’s formula has a lightweight yet effective curling effect that holds your lashes in place throughout the day. With this mascara, you can skip the eyelash curler and still enjoy gorgeously curled lashes that open up your eyes.

Benefit Cosmetics: Enhance Your Look with Theyre Real! Mascara

Long-Lasting Formula


Nobody wants mascara smudges or raccoon eyes by midday. That’s why They’re Real! Mascara features a smudge-proof formula that stays in place all day long. Whether you’re facing hot weather, physical activity, or a tear-jerking movie, you can trust that your lashes will remain flawless and smudge-free.


From rain showers to emotional moments, life is full of situations that put our makeup to the test. Thankfully, They’re Real! Mascara is water-resistant, making it the perfect companion for any occasion. You can confidently wear this mascara in any weather condition and be assured that your lashes will stay intact.

Application Tips


Before applying They’re Real! Mascara, it’s essential to prep your lashes for the best possible results. Start by curling your lashes with an eyelash curler if desired. This step helps to lift and accentuate your lashes, enhancing the overall effect of the mascara. Ensure that your lashes are clean and free of any other makeup products for optimal adherence and longevity.


To apply They’re Real! Mascara, start at the base of your lashes and wiggle the wand gently from side to side as you move it upwards. This motion ensures that each lash is coated evenly and provides maximum length and volume. Continue applying the mascara in thin layers until you achieve your desired look. For a more dramatic effect, you can layer multiple coats while the mascara is still wet.

Benefit Cosmetics: Enhance Your Look with Theyre Real! Mascara

Photogenic Results

Enhanced Definition

They’re Real! Mascara creates enhanced definition for your lashes, making them stand out in photographs. Whether you’re taking a selfie or attending a special event, this mascara ensures that your lashes look spectacular on camera. The lengthening, volumizing, and curling effects combine to give you bold and defined lashes that accentuate your eyes.

Eye-opening Effect

One of the most remarkable results of They’re Real! Mascara is its eye-opening effect. The mascara’s formula and brush work together to lift and separate your lashes, creating the illusion of bigger and more awakened eyes. With this mascara, you can achieve a wide-eyed look that brightens your face and draws attention to your beautiful eyes.

Customer Reviews

Positive Feedback

Customers who have tried They’re Real! Mascara have been overwhelmingly positive in their feedback. Many rave about the mascara’s ability to lengthen and volumize their lashes, giving them a dramatic look. The smudge-proof and water-resistant properties have also been praised, with customers reporting that the mascara stays in place throughout the day. Overall, the majority of customers highly recommend They’re Real! Mascara for its superior performance and long-lasting results.

Negative Feedback

While the majority of customers have had positive experiences, there have been some negative feedback about They’re Real! Mascara. Some users reported that the mascara clumped or flaked after application, leading to the need for frequent touch-ups. Additionally, a few customers mentioned difficulty in removing the mascara at the end of the day. However, it’s important to note that individual experiences may vary, and what works for one person may not work for another.

Alternatives to They’re Real! Mascara

Comparison with Other Mascaras

When considering alternatives to They’re Real! Mascara, it’s essential to compare it with other popular mascaras on the market. Anastasia Beverly Hills, Fenty Beauty, Urban Decay, Too Faced, Tarte Cosmetics, NARS, Huda Beauty, Kat Von D Beauty, and Marc Jacobs Beauty are some well-known brands that offer a range of mascara options. These brands have their unique formulations, brushes, and effects, catering to different preferences and desired looks.

Benefit Cosmetics: Other Mascara Options

Aside from They’re Real! Mascara, Benefit Cosmetics offers a variety of other mascara options. These include Roller Lash, a mascara known for its curling and lifting effects, and Badgal Bang, which provides exceptional volume and length. Benefit Cosmetics ensures that there is a mascara for everyone, allowing you to find the perfect match for your lash goals.


In conclusion, They’re Real! Mascara by Benefit Cosmetics is a must-have addition to your makeup collection. With its lengthening, volumizing, and curling effects, this mascara allows you to achieve bold and dramatic lashes effortlessly. The smudge-proof and water-resistant formula ensures that your lashes stay flawless all day long, and the application tips provided assist in getting the most out of this mascara. While customer reviews vary, the majority of users highly recommend They’re Real! Mascara for its photogenic results and overall performance. If you’re looking to enhance your look and make a statement with your lashes, They’re Real! Mascara is the perfect choice. Benefit Cosmetics has once again delivered a makeup product that combines quality, innovation, and fun.